idk what exactly happened in the corporate board rooms of certain US food and cleaning product companies but i love that in a bid to appeal to men they made their mascot chars SO fucking masc
like mission success because these dudes appeal to men alright.
Wait why on earth did you think these were to appeal to men? These mascots were created during a period when shopping, cooking and cleaning were openly considered to be “for women only” and commercials for these products even addressed “you ladies out there.” These were intended to be sexy and attention grabbing for moms and wives, like how beer and cigarettes would use bikini girls in their ads to sell to men. This is to say that men were expected to be away at work while the brawny man was cucking them. Important history.
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